Eating correctly is good for you and the environment. A news story by Stadia magazine highlighted the following information about efforts to encourage healthy eating:
Cardiff City Stadium joins Healthy Stadia Network
Cardiff City Stadium has joined the Healthy Stadia Network, making it the first Welsh stadium in this prestigious European programme. Compass Group UK and Ireland’s Sport, Leisure and Hospitality sector, which has operated the catering contract at Cardiff City stadium since it opened in July 2009, worked closely with the stadium and its Community Foundation team on the application to join the network, and will continue to link the work of the programme with new healthier options for matchday public in the stadia and kiosks. This will include providing school children with a piece of fruit and a healthy drink option when visiting the ground.
“We’ve been working to promote healthy eating messages both to children and young visitors to the stadium, through creating healthy kids meals for under 16s, as well as introducing a ‘Fresh Fruit Friday’ to encourage Cardiff City Stadium employees and visitors to reach their five a day target,” said Jane Cook, general manager, Compass Group, Cardiff City Football Club.
Compass Group’s Sport, Leisure and Hospitality sector runs the catering contract at the stadium, providing food and beverages for 150m of public kiosks, 14 private hospitality boxes, two restaurants, a banqueting suite and the chairman’s lounge.
Monday, January 18, 2010
Sunday, January 17, 2010
Paperless
Should college and professional teams stop using paper? Maybe we can get rid of all paper tickets, programs, media guides, etc... Will reducing the paper used decrease our enjoyment of the game?
Many colleges are now putting their media guides online so it might just be a matter of time when everything is electronic. I think the purest can survive. I rarely see anyone scoring programs anymore, as an example.
Gil-
Many colleges are now putting their media guides online so it might just be a matter of time when everything is electronic. I think the purest can survive. I rarely see anyone scoring programs anymore, as an example.
Gil-
Tuesday, January 12, 2010
The future is not far away!
Where will green go in the future? Some of the intriguing ideas being discussed include:
Tests are currently being undertaken to generate electricity from movement- everything from foot traffic to cars can become part of the solution where their movement can generate electricity. Imagine 70,000 fans walking around a stadium generating energy. Imaging a race track where every time a car travels it uses gas, but generates electricity.
PG&E aims to supply 250,000 customers with power generated from space by 2016. The CA utility will utilize technology from Solaren Corp. for 200 megawatts of electricity generated by an orbiting solar cell plant that will send energy to earth through microwaves.
Several companies are developing spray on solar cells that utilize plastic coatings containing microscopic particles of different compounds that act as solar cells. The material can be sprayed onto a roof, rather than installing solar cells. Because the coating can even work on cloudy days, it is expected to be up to three times more effective then current solar cells.
The future is looking very bright.
Gil-
Tests are currently being undertaken to generate electricity from movement- everything from foot traffic to cars can become part of the solution where their movement can generate electricity. Imagine 70,000 fans walking around a stadium generating energy. Imaging a race track where every time a car travels it uses gas, but generates electricity.
PG&E aims to supply 250,000 customers with power generated from space by 2016. The CA utility will utilize technology from Solaren Corp. for 200 megawatts of electricity generated by an orbiting solar cell plant that will send energy to earth through microwaves.
Several companies are developing spray on solar cells that utilize plastic coatings containing microscopic particles of different compounds that act as solar cells. The material can be sprayed onto a roof, rather than installing solar cells. Because the coating can even work on cloudy days, it is expected to be up to three times more effective then current solar cells.
The future is looking very bright.
Gil-
Sunday, January 10, 2010
Need a plan?
After doing a significant amount of research on sustainability in sports, I have come to a conclusion. We do not know what we are doing! I do not mean this in a mean way, but in a systematic way...we are lost. Most of the sustainable or green efforts I have seen to date have focused on one activity or random efforts designed to generate publicity or increase morale.
However, for any sustainable efforts to succeed you need a plan. Strategic management focuses on identifying where a company wants to go and then helps establish specific steps to help reach that point. We need the same approach with sustainability. We need sport sustainability plans (SSP's) for every sport organization. These plans need to have a mission statement, specific measurable goals, objectives to help reach those goals, and specific tactics that advance the objectives. Similar to a business plan, an SSP can make sure that everyone in the organization is on the same page and that every initiative is undertaken for a specific reason.
What types of plans have you seen or would you recommend?
Gil-
Gil-
However, for any sustainable efforts to succeed you need a plan. Strategic management focuses on identifying where a company wants to go and then helps establish specific steps to help reach that point. We need the same approach with sustainability. We need sport sustainability plans (SSP's) for every sport organization. These plans need to have a mission statement, specific measurable goals, objectives to help reach those goals, and specific tactics that advance the objectives. Similar to a business plan, an SSP can make sure that everyone in the organization is on the same page and that every initiative is undertaken for a specific reason.
What types of plans have you seen or would you recommend?
Gil-
Gil-
Sustainable Standards for the Olympics?
From FM World.
ISO standard for major events coming
The International Standards Organisation is developing a standard promoting the sustainable management of major events such as Olympic Games.
ISO 20121 is likely to be in place by the time of the London Olympics in 2012, a statement from the ISO said.
Fiona Pelham, chair of ISO/PC 250 committee that is developing the standard, said it will provide a “framework for event planners, venues and other members of the event supply chain who implement, maintain and improve sustainability within their way of working”.
ISO 20121 will take a management-systems approach requiring identification of key sustainability issues like venue selection, operating procedures, supply chain management, procurement, communications, transport and other aspects.
“The future ISO standard will make a great difference to the event industry,” said Pelham. “Just imagine the change in thinking that could follow as the international event industry starts to systematically address their negative social, economic and environmental impacts.”
The first meeting of the committee is set for later this month. Around 30 countries are already involved as participants or observers of the committee’s work.
The UK’s standards institute BSI developed a national standard, BS 8901, after London was granted the 2012 Olympics. The BSI work “generated international interest,” the ISO said.
Among the organisations to have expressed support for an International Standard are the International Olympic Committee (IOC) and the Ministry of Foreign Affairs of Denmark, which hosted the U.N. Climate Change Conference in Copenhagen in December.
ISO standard for major events coming
The International Standards Organisation is developing a standard promoting the sustainable management of major events such as Olympic Games.
ISO 20121 is likely to be in place by the time of the London Olympics in 2012, a statement from the ISO said.
Fiona Pelham, chair of ISO/PC 250 committee that is developing the standard, said it will provide a “framework for event planners, venues and other members of the event supply chain who implement, maintain and improve sustainability within their way of working”.
ISO 20121 will take a management-systems approach requiring identification of key sustainability issues like venue selection, operating procedures, supply chain management, procurement, communications, transport and other aspects.
“The future ISO standard will make a great difference to the event industry,” said Pelham. “Just imagine the change in thinking that could follow as the international event industry starts to systematically address their negative social, economic and environmental impacts.”
The first meeting of the committee is set for later this month. Around 30 countries are already involved as participants or observers of the committee’s work.
The UK’s standards institute BSI developed a national standard, BS 8901, after London was granted the 2012 Olympics. The BSI work “generated international interest,” the ISO said.
Among the organisations to have expressed support for an International Standard are the International Olympic Committee (IOC) and the Ministry of Foreign Affairs of Denmark, which hosted the U.N. Climate Change Conference in Copenhagen in December.
Tuesday, January 5, 2010
How are we Marketing Green?
Green Marketing More of a Trend Than a Fad
Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of five industry publications to help determine if it's a staple or a fad. The report found that 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective. The remainder either did not detect a difference between their regular marketing efforts and their green efforts, or did not know which was more effective. Additional information from the Executive Summary is included for your perusal, and purchase information is available from a link at the conclusion of this Brief.
Companies that view themselves as the most green spend the most on green marketing, observes the report, while those that see themselves as least green spend just a fraction of their marketing budgets on such tactics. Marketers are backing up their beliefs of the company's level of "greenness" with marketing campaigns, rather than creating green campaigns to be part of the trend. The research suggests that management first buys into "greenness" and, later, green marketing, rather than beginning green marketing efforts simply out of a desire to appear green.
71% of firms indicated that they were in the "somewhat green" to "very green" categories, but they tended to believe their customer base thinks them less green than they really arr. This belief is persistent among the respondents, and may indicate why green marketing is on the rise.
Here are some of the key findings explained in the study:
82% of respondents indicated they expect to spend more on green marketing in the future. Among manufacturers, that number is significantly higher. At least half, if not more, of respondents plan to engage in online marketing efforts in the future.
28% of marketers themselves think green marketing is more effective than other marketing messages, compared to 6% of marketers who think it is less effective. Management is even more optimistic, with 46% of them indicating a belief that green marketing is more efficacious. Just 23% of those in operations think green marketing is more effective.
Companies with smaller marketing budgets tend to spend more on green marketing. Firms with a marketing budget of under $250,000 spend just over 26% on green marketing, while those with budgets of more than $50 million spend 6% on green marketing.
The most popular medium for green marketing was the internet, with
• 74.2% of respondents having spent money online, followed by
• Print (49.8%
• Direct (40%)
• Outdoor (7%)
• Radio and TV (7%)
• Mobile (6%)
29% of marketers with budgets between $10 million and $50 million, and 25% of those with budgets of more than $50 million, used outdoor, compared to 7.3% for all marketers.
Mobile was also a popular medium for marketers with the highest budgets:
• 14% of those in the $10 million to $50 million budget category spent money on mobile
• 16% in the more than $50 million budget category spent money on mobile
• Compared to 6% for all marketers
Those firms that used the most trackable media are also those that said green marketing worked better than the average marketing message.
• 48% of respondents who employed direct marketing in their media mix said that it was more or much more effective, much like those who used internet (43%)
• That contrasts with those respondents who had employed TV, 25% of whom said it was more effective than average, indicating that green marketing works better than those who don't or can't measure results think it does.
Direct-oriented media showed the more positive results when asked if customers would pay more for green products or to a green company:
• Of the people who used the two least trackable media, TV and outdoor, only 29% and 25% respectively indicated that customers would pay more
• That compares to 44%, 42% and 46% for internet, print and direct respectively
Larger companies are more likely to target employees rather than customers:
• Companies with media budgets of more than $10 million annually showed a much higher proclivity to have their own employees as their target audience, with customers being targeted in only 70% of their efforts
• Firms with budgets less than $250,000 were about 80% more likely to target customers directly, and only about half targeted their own staff
50% of marketers themselves indicate they have complete or consultative control of green marketing, while 57% of PR folks say that have control of the sustainability program. Sales and operations, on the other hand, are skeptical that marketers have so much control of the sustainability programs, with just 41% and 21% respectively saying control lies in the hands of marketers. However, those in management tended to agree that control of the sustainability program is in the hands of marketers, at 50%.
About half of companies reported that they are consciously taking steps to become more green. The most popular actions are:
• Conserving energy in operations, at 59%
• Changing products to reflect greener values (such as changing ingredients, packaging or intended use), at 54%
And the Executive Summary observes that nearly half of respondents said the decision-makers at their companies hold green marketing in high regard, compared to just 15% who hold it in low regard. Companies with decision-makers who have a low regard for green marketing tend to be those with the larger marketing budgets between $10 million and $50 million per year, where more than a quarter indicated that their decision-makers held green marketing in low regard. Smaller companies, concludes the report, may believe green marketing to be more effective than larger companies do.
Center for Media Research
(c) 2010 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of five industry publications to help determine if it's a staple or a fad. The report found that 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective. The remainder either did not detect a difference between their regular marketing efforts and their green efforts, or did not know which was more effective. Additional information from the Executive Summary is included for your perusal, and purchase information is available from a link at the conclusion of this Brief.
Companies that view themselves as the most green spend the most on green marketing, observes the report, while those that see themselves as least green spend just a fraction of their marketing budgets on such tactics. Marketers are backing up their beliefs of the company's level of "greenness" with marketing campaigns, rather than creating green campaigns to be part of the trend. The research suggests that management first buys into "greenness" and, later, green marketing, rather than beginning green marketing efforts simply out of a desire to appear green.
71% of firms indicated that they were in the "somewhat green" to "very green" categories, but they tended to believe their customer base thinks them less green than they really arr. This belief is persistent among the respondents, and may indicate why green marketing is on the rise.
Here are some of the key findings explained in the study:
82% of respondents indicated they expect to spend more on green marketing in the future. Among manufacturers, that number is significantly higher. At least half, if not more, of respondents plan to engage in online marketing efforts in the future.
28% of marketers themselves think green marketing is more effective than other marketing messages, compared to 6% of marketers who think it is less effective. Management is even more optimistic, with 46% of them indicating a belief that green marketing is more efficacious. Just 23% of those in operations think green marketing is more effective.
Companies with smaller marketing budgets tend to spend more on green marketing. Firms with a marketing budget of under $250,000 spend just over 26% on green marketing, while those with budgets of more than $50 million spend 6% on green marketing.
The most popular medium for green marketing was the internet, with
• 74.2% of respondents having spent money online, followed by
• Print (49.8%
• Direct (40%)
• Outdoor (7%)
• Radio and TV (7%)
• Mobile (6%)
29% of marketers with budgets between $10 million and $50 million, and 25% of those with budgets of more than $50 million, used outdoor, compared to 7.3% for all marketers.
Mobile was also a popular medium for marketers with the highest budgets:
• 14% of those in the $10 million to $50 million budget category spent money on mobile
• 16% in the more than $50 million budget category spent money on mobile
• Compared to 6% for all marketers
Those firms that used the most trackable media are also those that said green marketing worked better than the average marketing message.
• 48% of respondents who employed direct marketing in their media mix said that it was more or much more effective, much like those who used internet (43%)
• That contrasts with those respondents who had employed TV, 25% of whom said it was more effective than average, indicating that green marketing works better than those who don't or can't measure results think it does.
Direct-oriented media showed the more positive results when asked if customers would pay more for green products or to a green company:
• Of the people who used the two least trackable media, TV and outdoor, only 29% and 25% respectively indicated that customers would pay more
• That compares to 44%, 42% and 46% for internet, print and direct respectively
Larger companies are more likely to target employees rather than customers:
• Companies with media budgets of more than $10 million annually showed a much higher proclivity to have their own employees as their target audience, with customers being targeted in only 70% of their efforts
• Firms with budgets less than $250,000 were about 80% more likely to target customers directly, and only about half targeted their own staff
50% of marketers themselves indicate they have complete or consultative control of green marketing, while 57% of PR folks say that have control of the sustainability program. Sales and operations, on the other hand, are skeptical that marketers have so much control of the sustainability programs, with just 41% and 21% respectively saying control lies in the hands of marketers. However, those in management tended to agree that control of the sustainability program is in the hands of marketers, at 50%.
About half of companies reported that they are consciously taking steps to become more green. The most popular actions are:
• Conserving energy in operations, at 59%
• Changing products to reflect greener values (such as changing ingredients, packaging or intended use), at 54%
And the Executive Summary observes that nearly half of respondents said the decision-makers at their companies hold green marketing in high regard, compared to just 15% who hold it in low regard. Companies with decision-makers who have a low regard for green marketing tend to be those with the larger marketing budgets between $10 million and $50 million per year, where more than a quarter indicated that their decision-makers held green marketing in low regard. Smaller companies, concludes the report, may believe green marketing to be more effective than larger companies do.
Center for Media Research
(c) 2010 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
Head making a green statement
Joe Hajducky, District Sales Manager for HEAD/Penn Racquet Sports (and a graduate of our program at UNH) just sent me a press release for HEAD. They are working with Cool Earth to protect 7,000 acres of rain forest. Read the article at: http://www.head.com/corporate/cool_earth/.
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