http://mikes.prof-in-constr-ind-network.com/2010/01/14/governor-schwarzenegger-announces-first-in-the-nation-statewide-green-building-standards-code/
The article above higlights the California Building Standards Commission adoption of a new standard for facilities built in California requiring them to comply with Green Building Standards Code called CALGREEN.
Friday, January 29, 2010
Thursday, January 28, 2010
Sustainable Promotion
VERITIX UPDATE, 1/28/10.
Vancouver Whitecaps FC (currently a member of USSF D-2, but will join Major League Soccer in 2011) launched the GreenZone Sustainability Kick program last season in an effort to decrease the amount of solid waste generated at its venue on game days. In partnership with Metro Vancouver and the City of Burnaby, the program’s goal is to “raise environmental awareness by providing a means to recycle or compost most of the materials from snack and beverage purchases at home matches.” The program was promoted through signage and in-game messages, and during the 2009 season the amount of solid waste that was recycled or composted jumped from 10% to 70%. (RS)
Vancouver Whitecaps FC (currently a member of USSF D-2, but will join Major League Soccer in 2011) launched the GreenZone Sustainability Kick program last season in an effort to decrease the amount of solid waste generated at its venue on game days. In partnership with Metro Vancouver and the City of Burnaby, the program’s goal is to “raise environmental awareness by providing a means to recycle or compost most of the materials from snack and beverage purchases at home matches.” The program was promoted through signage and in-game messages, and during the 2009 season the amount of solid waste that was recycled or composted jumped from 10% to 70%. (RS)
Thursday, January 21, 2010
Green HR
By Greg Menken Wednesday, January 20, 2010 in MediaPost publication:
Beyond Green PR: Green HR
According to research by Harris Interactive, 36% of American workers would be more inclined to work for a green company, while 59% believe their companies aren't doing enough to improve environmental performance.
Research by the Kenexa Research Institute found that companies supporting sustainability initiatives increase employee engagement levels. These initiatives increase employee pride, overall job satisfaction, and willingness to recommend their employer as a good place to work. Another report from Brockmann and Company shows that companies with sustainability programs have higher customer satisfaction, higher employee satisfaction and higher revenues per employee.
Perhaps most importantly, research finds that younger employees are the most eager to work for eco-friendly companies. As our nation's demographics quickly change, companies will come under intense pressure to compete for these younger workers.
While the Harris Interactive report showed that 52% of baby boomers would like their employers to be eco-friendly, greater than 67% of Generation Y workers wanted the same. A MonsterTRAK survey showed an astounding 92% of young workers would choose to work for an environmentally responsible company.
As baby boomers phase out of the workplace, more and more workers will seek out green employers, giving these companies a competitive hiring advantage over their non-green competitors.
Moreover, the Harris Interactive report showed that nearly a third of workers would be willing to sacrifice salary for the satisfaction of working for a green company. Again, Gen Y workers align much more strongly on this point than baby boomers, with Gen Y workers willing to sacrifice 6.2% of salary, as opposed to only 2.5% for baby boomers.
This evidence makes it clear that companies must take their green marketing beyond their external audience and engage their own employees and potential employees. By extending green marketing beyond PR and into HR (human resources), companies will attract better staff, achieve greater worker satisfaction, and increase profitability.
Great idea. If consumers and employees are equally engaged imagine what we can do.
Beyond Green PR: Green HR
According to research by Harris Interactive, 36% of American workers would be more inclined to work for a green company, while 59% believe their companies aren't doing enough to improve environmental performance.
Research by the Kenexa Research Institute found that companies supporting sustainability initiatives increase employee engagement levels. These initiatives increase employee pride, overall job satisfaction, and willingness to recommend their employer as a good place to work. Another report from Brockmann and Company shows that companies with sustainability programs have higher customer satisfaction, higher employee satisfaction and higher revenues per employee.
Perhaps most importantly, research finds that younger employees are the most eager to work for eco-friendly companies. As our nation's demographics quickly change, companies will come under intense pressure to compete for these younger workers.
While the Harris Interactive report showed that 52% of baby boomers would like their employers to be eco-friendly, greater than 67% of Generation Y workers wanted the same. A MonsterTRAK survey showed an astounding 92% of young workers would choose to work for an environmentally responsible company.
As baby boomers phase out of the workplace, more and more workers will seek out green employers, giving these companies a competitive hiring advantage over their non-green competitors.
Moreover, the Harris Interactive report showed that nearly a third of workers would be willing to sacrifice salary for the satisfaction of working for a green company. Again, Gen Y workers align much more strongly on this point than baby boomers, with Gen Y workers willing to sacrifice 6.2% of salary, as opposed to only 2.5% for baby boomers.
This evidence makes it clear that companies must take their green marketing beyond their external audience and engage their own employees and potential employees. By extending green marketing beyond PR and into HR (human resources), companies will attract better staff, achieve greater worker satisfaction, and increase profitability.
Great idea. If consumers and employees are equally engaged imagine what we can do.
Two Green Strategies from the Pros
The following are from the Veritix sports markeitng newsletter.
You probably offer recycling services in your venue, but what about outside in the parking lot where tailgaters congregate and produce a lot of waste? This past season, 30 tons of cans and bottles were recycled by tailgaters at 10 Carolina Panthers games (and the Meineke Car Care Bowl). The recycling efforts were organized by a group called Keep Mecklenburg Beautiful, which set a goal of collecting 20 tons throughout the season. Recycling bags were donated by Bojangles’ and distributed by volunteers. (PR)
The Minnesota Twins are installing a custom-designed Rain Water Recycle System (RWRS) at their new ballpark, Target Field, as part of a sponsorship deal that makes the system's designer, Pentair, the "Official Sustainable Water Provider” for the Twins. The sustainable water system will be the first of its kind at any major sports venue. The system will capture, conserve, and reuse rain water. It is estimated that the system will reduce the need for municipal water at the venue by over 50%, and save more than two million gallons annually. Pentair’s Everpure tap-water filtration systems will also be installed throughout the
You probably offer recycling services in your venue, but what about outside in the parking lot where tailgaters congregate and produce a lot of waste? This past season, 30 tons of cans and bottles were recycled by tailgaters at 10 Carolina Panthers games (and the Meineke Car Care Bowl). The recycling efforts were organized by a group called Keep Mecklenburg Beautiful, which set a goal of collecting 20 tons throughout the season. Recycling bags were donated by Bojangles’ and distributed by volunteers. (PR)
The Minnesota Twins are installing a custom-designed Rain Water Recycle System (RWRS) at their new ballpark, Target Field, as part of a sponsorship deal that makes the system's designer, Pentair, the "Official Sustainable Water Provider” for the Twins. The sustainable water system will be the first of its kind at any major sports venue. The system will capture, conserve, and reuse rain water. It is estimated that the system will reduce the need for municipal water at the venue by over 50%, and save more than two million gallons annually. Pentair’s Everpure tap-water filtration systems will also be installed throughout the
Wednesday, January 20, 2010
Green Golf Balls
I just found out through one of the members on our Linkedin group about a great concept from south of the border. ECOBIOBALL has developed an ecological and biodegradable golf ball with fish food in its core. Thus, if you hit it into a lake, you are feeding the fish. Thus, you never have to worry about hitting three balls into the lake anymore. You can visit their site at www.albusgolf.com.
Gil-
Gil-
Creating our own energy
Go Green Fitness in Orange, Ct is putting its muscle where is mouth is. Instead of just talking green, the fitness facility is saving and generating green. Through modifying its spinning cycles, a typical 20 bike spinning class can produce over the course of a year 3.6 megawatts of energy. This is enough power to light 72 homes for a month. The facility also utilizes passive house design principles and construction methods to create an air-tight building envelope. Furthermore, through ambient lighting they receive 100% of their daytime light.
Monday, January 18, 2010
Eating right
Eating correctly is good for you and the environment. A news story by Stadia magazine highlighted the following information about efforts to encourage healthy eating:
Cardiff City Stadium joins Healthy Stadia Network
Cardiff City Stadium has joined the Healthy Stadia Network, making it the first Welsh stadium in this prestigious European programme. Compass Group UK and Ireland’s Sport, Leisure and Hospitality sector, which has operated the catering contract at Cardiff City stadium since it opened in July 2009, worked closely with the stadium and its Community Foundation team on the application to join the network, and will continue to link the work of the programme with new healthier options for matchday public in the stadia and kiosks. This will include providing school children with a piece of fruit and a healthy drink option when visiting the ground.
“We’ve been working to promote healthy eating messages both to children and young visitors to the stadium, through creating healthy kids meals for under 16s, as well as introducing a ‘Fresh Fruit Friday’ to encourage Cardiff City Stadium employees and visitors to reach their five a day target,” said Jane Cook, general manager, Compass Group, Cardiff City Football Club.
Compass Group’s Sport, Leisure and Hospitality sector runs the catering contract at the stadium, providing food and beverages for 150m of public kiosks, 14 private hospitality boxes, two restaurants, a banqueting suite and the chairman’s lounge.
Cardiff City Stadium joins Healthy Stadia Network
Cardiff City Stadium has joined the Healthy Stadia Network, making it the first Welsh stadium in this prestigious European programme. Compass Group UK and Ireland’s Sport, Leisure and Hospitality sector, which has operated the catering contract at Cardiff City stadium since it opened in July 2009, worked closely with the stadium and its Community Foundation team on the application to join the network, and will continue to link the work of the programme with new healthier options for matchday public in the stadia and kiosks. This will include providing school children with a piece of fruit and a healthy drink option when visiting the ground.
“We’ve been working to promote healthy eating messages both to children and young visitors to the stadium, through creating healthy kids meals for under 16s, as well as introducing a ‘Fresh Fruit Friday’ to encourage Cardiff City Stadium employees and visitors to reach their five a day target,” said Jane Cook, general manager, Compass Group, Cardiff City Football Club.
Compass Group’s Sport, Leisure and Hospitality sector runs the catering contract at the stadium, providing food and beverages for 150m of public kiosks, 14 private hospitality boxes, two restaurants, a banqueting suite and the chairman’s lounge.
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