Professional sport sustainability report

Mark McSherry has conducted two surveys of professional sports to examine green practices. Some of his findings (from 57 pro teams) include:
Executives are 6 times more likely to expect green programs to increase profits rather than decrease profits.
Almost 50% of the responding teams are developing or considering developing sustainability plans with long/short-term goals.
Over 75% are/will be measuring recycling rates.
Only 20% are or plan to measure greenhouse gas emissions
One quarter of all respondents have a full-time employee dedicated to green efforts or the teams plan to hire someone in that capacity.
About 35% of the teams indicated that the current economic crisis is impacting their green plans.
Almost 50% of the executives thought that implementing a green business strategy will increase profits (up from 38% in 2008).