After doing a significant amount of research on sustainability in sports, I have come to a conclusion. We do not know what we are doing! I do not mean this in a mean way, but in a systematic way...we are lost. Most of the sustainable or green efforts I have seen to date have focused on one activity or random efforts designed to generate publicity or increase morale.
However, for any sustainable efforts to succeed you need a plan. Strategic management focuses on identifying where a company wants to go and then helps establish specific steps to help reach that point. We need the same approach with sustainability. We need sport sustainability plans (SSP's) for every sport organization. These plans need to have a mission statement, specific measurable goals, objectives to help reach those goals, and specific tactics that advance the objectives. Similar to a business plan, an SSP can make sure that everyone in the organization is on the same page and that every initiative is undertaken for a specific reason.
What types of plans have you seen or would you recommend?
Gil-
Gil-
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