VERITIX UPDATE, 1/28/10.
Vancouver Whitecaps FC (currently a member of USSF D-2, but will join Major League Soccer in 2011) launched the GreenZone Sustainability Kick program last season in an effort to decrease the amount of solid waste generated at its venue on game days. In partnership with Metro Vancouver and the City of Burnaby, the program’s goal is to “raise environmental awareness by providing a means to recycle or compost most of the materials from snack and beverage purchases at home matches.” The program was promoted through signage and in-game messages, and during the 2009 season the amount of solid waste that was recycled or composted jumped from 10% to 70%. (RS)
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